Be sure not to "over buy" in anticipation of new business. Remember that even though you have the population, there still needs to be the demand. Buy when the customer base grows and it is necessary to add equipment and staff.
Some might find this underhanded and dirty, but watch your competitors. Find the clients they have that are what you would consider an easy job then approach the other guys client and show him what could be done better or faster or quieter - some benefits! See if you can work with the price he is being charged.
If you feel uncomfortable with that strategy, by all means you do not have to do it. But as a paperboy when I was young, I won stereos in contests by telling all my new newspaper subscribers that I only needed one more to win!!!
Keith |